If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender or any other aspect, you need to become more persuasive, you need to influence people to do what you want them to do.
You cannot do it all on your own – you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas and get people along- everyone is into salesmanship.
The better you know the art of persuasion, more you will be able to delivering and crushing it, in any area of your life and career.
If you ever struggled in getting others on your side; if you think people don’t pay attention to your logics and arguments; if your voice goes unheard – it means you lack basic persuasion skills. It means you need to learn this learnable skill of persuasion.
If you have always doubted whether persuasion is for you and therefore avoided learning and applying this life-changing skills, then you are already moving in the right direction.
THE POWER OF PERSUASION will bust all your misconceptions about whether your need persuasion and what role it plays in your life. This is your essential guide to get started and will teach you how to persuade others, learn how to influence people and make friends, and leverage the power of people to get things done in lesser time.
THE POWER OF PERSUASION will teach you:
THE POWER OF PERSUASION doesn’t merely regurgitates some already available material available in sales or marketing books, rather it supports its analysis with proper scientific and psychological studies about human behaviour and psychology.
If you are really keen to master negotiation skills to your advantage (without manipulating); if you want to build rich personal and professional relationships; if you want to deliver the best through leveraging the power of people, and get best results- you must learn this life-changing skill. You must learn the art of persuasion.