A friend asked me today what is the best way to handle an objection.
The answer is simple and equally true whether in retail, team leadership, or direct sales: Have a strong presentation and eliminate objections before they occur.
Of course simple doesn’t mean easy, and learning takes time. Glimpses of mastery with this skill can be seen when the objections instead become questions which lead more directly to the sale. This is not only effective, but far more comfortable and profitable for everyone involved.
Leaders Must Lead offers extensive training on how to strengthen presentations of all types, helping to eliminate objections and also for to handle objections when they do arise.
So, what do you think makes something a ‘strong presentation’?